Gross Gaming Revenue (GGR)
GGR is the total amount players wager minus the winnings paid back to them — the operator's revenue before any costs.
What it means
Gross Gaming Revenue is the headline revenue figure in iGaming: total bets placed minus total winnings returned to players. If players wager 1,000,000 across a month and win back 950,000, the GGR is 50,000. It is gross because it sits before bonuses, taxes, platform fees, payment costs, and affiliate commissions are deducted.
Why it matters for operators
GGR is the number every platform fee, revenue-share deal, and gaming tax is calculated against, so it drives your entire cost base. Vendors quote pricing as a percentage of GGR, regulators tax it, and investors value businesses on multiples of it. Understanding GGR versus Net Gaming Revenue (NGR) is the difference between knowing your top line and knowing what you actually keep.
Example
A casino with 50,000 monthly GGR on a 12% platform revenue-share pays 6,000 to its platform provider before it has covered marketing, bonuses, or payment fees.