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BREAKINGBrazil gaming market opens Apr 1 — 90-day licensing window for operatorsSoftswiss named Best Platform Supplier 2026 at AffPapa iGaming AwardsUPDATEMGA updates AML requirements — effective Q2 2026 for all licenseesICE London 2026 — 48 verified providers confirmed as exhibitorsBREAKINGBrazil gaming market opens Apr 1 — 90-day licensing window for operatorsSoftswiss named Best Platform Supplier 2026 at AffPapa iGaming AwardsUPDATEMGA updates AML requirements — effective Q2 2026 for all licenseesICE London 2026 — 48 verified providers confirmed as exhibitors

iGaming Glossary

Plain-English definitions of the B2B iGaming terms operators run into — payments, compliance, platform tech, affiliates, and game mechanics. New terms added weekly.

27 terms
A
Anti-Money Laundering (AML)
AML is the set of laws, controls and monitoring an operator runs to stop criminal money moving through player accounts.
C
Chargeback
A chargeback is a forced payment reversal initiated by a player's bank, returning funds and often adding a penalty fee.
Churn Rate
Churn rate is the share of active players who stop playing over a given period - the metric that quietly decides profitability.
Cost Per Acquisition (CPA)
CPA is the total marketing spend it takes to acquire one depositing player — a core unit-economics metric for operators.
Customer Data Platform (CDP)
A CDP unifies player data from every system into a single real-time profile that marketing and CRM tools can act on.
D
Data Warehouse (DWH)
A DWH is a central analytical store that consolidates historical data from every operator system so you can query any question.
E
Enhanced Due Diligence (EDD)
EDD is the deeper level of identity and source-of-funds checking triggered when a player's risk profile crosses a defined threshold.
F
First-Time Depositor (FTD)
An FTD is a player who has made their first real-money deposit — the standard unit of acquisition that affiliate deals and marketing budgets are priced in.
G
Game Aggregator
A game aggregator connects an operator to thousands of games from many studios through a single integration.
Gross Gaming Revenue (GGR)
GGR is the total amount players wager minus the winnings paid back to them — the operator's revenue before any costs.
H
House Edge
The house edge is the built-in mathematical advantage that guarantees the operator a profit over enough bets.
K
Know Your Customer (KYC)
KYC is the process of verifying a player's identity, age, and source of funds to meet regulatory and anti-fraud requirements.
M
Mobile Money
Mobile money is a phone-number-based payment system (M-Pesa, MTN MoMo, Airtel Money) that serves as the primary deposit rail in much of Africa.
N
Net Gaming Revenue (NGR)
NGR is GGR minus bonuses, gaming taxes, and other direct costs — a truer picture of what an operator actually keeps.
P
Player Account Management (PAM)
The PAM is the core system that holds player accounts, wallets, bonuses, KYC, and responsible-gaming controls.
Player Lifetime Value (LTV)
LTV is the total net revenue an operator expects from a player across their entire relationship, not just their first deposit.
Prediction Market
A prediction market lets people trade contracts on the outcome of future events, with prices reflecting the crowd's odds.
Progressive Web App (PWA)
A PWA is a website that behaves like a native app — installable, offline-capable, with push — without going through an app store.
R
Responsible Gambling (RG)
Responsible gambling is the set of tools and duties operators use to keep play safe — limits, reality checks, self-exclusion, and intervention.
Return to Player (RTP)
RTP is the percentage of total wagers a game is designed to pay back to players over the long term.
Revenue Share
Revenue share is a commission model where a partner earns an ongoing percentage of the revenue from players they refer.
Rolling Reserve
A rolling reserve is a portion of an operator's revenue a payment processor withholds to cover potential chargebacks and refunds.
S
Self-Exclusion
Self-exclusion lets a player ask to be blocked from gambling for a set period, and operators must honour and enforce it.
Sub-Affiliate
A sub-affiliate is a partner recruited by another affiliate, who earns an override commission on the traffic their recruits send.
T
Time to Interactive (TTI)
TTI measures how long a page takes before a user can actually tap and interact reliably — a key mobile performance metric.
Turnkey Casino
A turnkey casino gives the operator a complete platform to run under its own license and full control.
W
White-Label Casino
A white-label casino is a ready-made platform, run under the provider's license, that an operator brands as its own.