Marketing & Affiliates Glossary

Acquisition, affiliate and retention terms, with the economics behind each one.

Marketing in regulated iGaming is a numbers business: cost per acquisition, first-time depositors, revenue share against CPA, sub-affiliate chains and the wagering requirements that make a bonus affordable. This page defines the metrics operators report to their boards and the deal terms affiliates negotiate. Each entry gives the formula where one exists and a sense of the ranges seen in mature markets, drawn from the affiliate and acquisition-cost analyses on iGamingHub.