Business & Operations Glossary

The operating metrics and commercial models that appear in every iGaming board pack and vendor contract.

GGR and NGR, ARPU and lifetime value, churn, breakage, turnkey versus white label: these are the terms that frame an operator's economics and a supplier's pricing. The definitions here give the standard formulas, the places where operators and regulators calculate them differently, and the commercial consequences. They are written for people evaluating a platform deal or a market entry, so each entry links to the iGamingHub comparisons and licensing guides where the same numbers get applied to real vendors and jurisdictions.