Revenue Share
Revenue share is a commission model where a partner earns an ongoing percentage of the revenue from players they refer.
What it means
In a revenue-share deal, an affiliate or platform partner earns a percentage of the NGR (or sometimes GGR) generated by the players they bring, for as long as those players stay active. It contrasts with CPA, a one-off payment per converted player.
Why it matters for operators
Revenue share aligns incentives — the partner keeps earning only if the players keep playing, which rewards quality traffic over volume. It also defers cost: you pay from revenue earned rather than upfront. The key terms to nail down are the base (GGR vs NGR), the percentage tiers, and whether negative carryover applies.
Example
A 25% revenue-share affiliate sending players who generate 20,000 NGR in a month earns 5,000 — and continues earning as long as those players remain active.