Viktoriia Grygorenko

CEO of The Playa. Key insight: retention is 5x cheaper than acquisition, 500x cheaper for VIPs. Industry still overinvests in traffic. Building AI personalization tools for iGaming operators.

Viktoriia Grygorenko is on the board for a public track record in the platform segment: 3 major industry events (including SiGMA, ICE), plus press coverage and industry awards.

The board is an editorial selection, not a computed ranking. We pick names from conference line-ups, company announcements and trade press, and order them by our own read of industry visibility. There is no formula behind the position, and it is not for sale.

As CEO at The Playa, Viktoriia Grygorenko operates in the platform segment of the iGaming industry. Based in Kyiv, they represent one of the notable most influential figures in B2B iGaming according to our ranking.