Viktoriia Grygorenko

CEO of The Playa. Key insight: retention is 5x cheaper than acquisition, 500x cheaper for VIPs. Industry still overinvests in traffic. Building AI personalization tools for iGaming operators.

Viktoriia Grygorenko's influence score of 1,120 reflects their visibility across 3 major industry events (including SiGMA, ICE), social media presence (active activity), media coverage, and industry recognition.

Our methodology weighs conference speaking roles (30%), media mentions and interviews (45%), awards and industry recognition (15%), and social media reach (10%). Scores are recalculated monthly from public sources.

As CEO at The Playa, Viktoriia Grygorenko operates in the platform segment of the iGaming industry. Based in Kyiv, they represent one of the notable most influential figures in B2B iGaming according to our ranking.