Kambi vs Sportradar 2026: Managed Sportsbook or Data Feeds

• Pick Kambi if you want to launch a competitive book fast without building a trading desk. They manage odds, risk and content end to end, you focus on brand, marketing and retention.
• Pick Sportradar if you want to own (or co-own) trading, plug data into an existing platform, or mix and match services like live odds, managed trading and integrity tools.
• The real fork: do you want to run a sportsbook, or do you want someone to run one for you? Kambi is the "for you" answer; Sportradar is the toolkit (with optional hands) for the "run it yourself" answer.
• Both are credible, well-licensed, and used by serious operators. The wrong choice is usually about team capability and control, not quality.

Two names come up in almost every sportsbook build conversation, and they're rarely competing for the same job. Kambi runs the whole book for you. Sportradar hands you the raw materials, plus optional crews to help you build it. Operators who treat them as interchangeable usually end up disappointed by one or the other, because they bought the wrong shape of solution for the team they actually have.

So this isn't a "who's better" piece. It's a "which model matches your operation" piece. We'll walk through delivery model, who really controls the risk, how the money works, how long integration takes, and which licences and markets each one covers. By the end you should know which side of the fork you're standing on, and that matters far more than any single feature checklist.

What each company actually sells

Kambi, founded in 2010 and spun out of Unibet, is a managed sportsbook supplier. You take their product more or less whole: pricing, risk management, live trading, sportsbook front end, and a content offering across thousands of events a day. The pitch is simple. You don't need traders, you don't need an odds engine, you don't need to manage liability on a Champions League final at 2am. Kambi does that across its whole network, and you ride on that shared expertise. Their public site lays out the turnkey managed model in plain terms.

Sportradar, founded in 2001, started as a sports data company and grew into a much wider supplier. The core business is data: live scores, statistics, and the official feeds that power odds. On top of that sits a menu of services, including pre-match and live odds (Managed Trading Services, often shortened to MTS), audiovisual content, integrity and fraud-detection tools, and marketing products. You can take just the data, or data plus a fully managed trading layer, or almost everything. The Sportradar product range is modular by design.

That difference, whole product versus modular toolkit, drives almost every other decision below.

Head to head

Here's the comparison most operators are actually trying to make, side by side.

Treat the table as a starting map, not gospel. Commercial terms move with volume, market, and how much of each menu you take.

Trading and risk: who's holding the book

This is the part operators underweight and then regret. A sportsbook lives or dies on trading. Set odds badly, fail to move lines when sharp money comes in, or carry the wrong liability into a big match, and margin evaporates fast. We've written before about how thin those margins already are in sportsbook margin compression, and trading quality is where a lot of that pressure either gets absorbed or passed straight to your P&L.

With Kambi, the trading desk isn't yours. Kambi prices the markets, manages in-play, and handles liability across its network. You get knobs to turn, things like margin uplift, certain limits, promotional overlays, but the core risk engine is theirs. For a brand that doesn't want to hire and retain a 24/7 trading team, that's the point. You're buying their judgment at scale.

Sportradar gives you a spectrum:

• Data only. You take live and pre-match data, then your own traders set and manage prices. Maximum control, maximum staffing burden. This suits operators who already run a desk and treat trading as a competitive edge.
• Odds feeds. Sportradar supplies the prices, you decide how to apply margin and which markets to show. A middle ground.
• Managed Trading Services (MTS). Sportradar runs risk and trading for you, much closer to the Kambi posture. You hand over liability management and focus on the front end.

The honest read: if you want to own trading, Sportradar's modular path lets you. If you don't, both Kambi and Sportradar MTS can take it off your plate, and the choice between them comes down to commercials, integration, and how much of the rest of the stack you're buying from the same supplier.

Pricing: rev-share vs feed-based

Money works differently on each side, and the headline rate is never the whole story.

Kambi typically charges a revenue share on sportsbook GGR, usually with monthly minimums or guarantees. If you don't know the term, our glossary covers revenue share and gross gaming revenue. The model aligns incentives, Kambi earns more when you do, but the minimums mean small operators carry real cost before they've built volume. It can be a heavy commitment for a launch brand without traffic.

Sportradar's pricing depends on what you buy. Pure data and odds feeds tend toward licence or feed-based fees, sometimes flat, sometimes tiered by usage. Add MTS and you reintroduce a rev-share or risk-fee component because they're now managing your liability. So a data-only deal can look cheaper month one, but once you stack trading, integrity, audiovisual and marketing modules, the bill grows and starts to resemble a managed-sportsbook cost anyway.

A few things to model before you sign either contract:

• Minimums and guarantees. What do you owe in a slow month? This is where launch brands get hurt.
• Module creep. With Sportradar, price the full stack you'll realistically run, not just the entry feed.
• Margin retention. Better trading can be worth more than a lower headline rate. Cheap odds you can't manage aren't cheap.
• Exit terms. Migration off a managed book is painful. Know the notice period and data portability before, not after.

Integration and time to launch

Kambi is a single integration to a complete book. That's the appeal. One contract, one technical onboarding, and you've got pricing, trading, content and a front end. For a team that wants to be live and competitive without assembling parts, it's the shorter road.

Sportradar's timeline depends entirely on scope. If you're a platform that already has a sportsbook front end and a trading team, dropping in Sportradar data is quick. If you're starting closer to scratch and stitching together feeds, MTS, your own UI and your own platform, you've signed up for a build, and builds take longer and need engineering muscle. The flexibility is real, but it isn't free, and you pay for it in integration time and internal capability.

This maps neatly onto the broader white label vs turnkey decision. Kambi sits firmly on the turnkey end of sportsbook supply. Sportradar can be turnkey-ish (with MTS) or much more build-it-yourself, depending on how you assemble it.

Markets, licences and compliance

Both suppliers are serious about regulation, which is non-negotiable in this business. Kambi operates across heavily regulated markets, including the UK, multiple US states, and several EU jurisdictions, and supports operators through certification and compliance in those markets. If you're targeting a market overseen by the UK Gambling Commission or holding an MGA licence, the managed model can shorten your compliance lift because a lot of the technical certification rides on Kambi's already-approved product.

Sportradar's data footprint is enormous, with official rights deals across major leagues that give the feeds authority and reliability. On the trading and operator-licensing side, your obligations depend on the services you run and where you run them, especially if you're holding the risk yourself rather than handing it to MTS. The integrity and fraud-detection tools are a genuine strength here, and they matter more as regulators tighten expectations around match-fixing and suspicious-betting monitoring.

Neither choice removes your own licensing duties. You still need your operator licence, your AML and KYC, and your own responsible-gambling controls. What changes is how much of the sportsbook-specific technical certification you inherit versus build.

Which one fits your operation

Cut through it with team and control. Here's how the cases tend to break down.

Choose Kambi if:

• You want to launch a strong sportsbook fast and don't want to hire traders.
• Your edge is brand, marketing and retention, not odds-setting.
• You'd rather pay a rev-share and have liability managed than carry trading risk.
• You're entering a regulated market and want to lean on a pre-certified product.

Choose Sportradar if:

• You already run, or intend to build, your own trading desk and want to own that edge.
• You're a platform or network feeding many brands and need flexible, à la carte data.
• You want best-in-class data and integrity tools even if you source trading elsewhere.
• You want to start with data and add managed services only as you scale.

Consider a blend. Plenty of operators run Sportradar data and integrity feeds underneath a managed book, or pair one supplier's product with another's content. These aren't always either/or decisions, and the cleanest answer for a mid-size brand is sometimes "Kambi for the book, Sportradar for the integrity layer."

One more reality check: the supplier won't fix a weak product around it. Fast payouts, sharp UX and retention still decide whether bettors stay, and we've argued that fast withdrawals beat bonuses for exactly that reason. A great trading engine behind a slow cashier is a leaky bucket. Same goes for acquisition economics, the shift away from pure-CPA deals we covered in why CPA models are dying hits sportsbook brands hardest, because the cost of a player who never gets to a good betting experience is pure waste.

If you're cross-shopping the wider supplier field, our Soft2Bet vs NuxGame and BetConstruct vs Digitain breakdowns cover platform-level players whose sportsbook offers overlap with parts of this decision.