iGaming Platform Launch Windows: What 45 Vendors Publish

Only 23 of the 45 platform providers in the iGamingHub catalog publish how long a launch takes. Among those that do, the median window opens at 6 weeks and closes at about 16, and every single vendor quotes an upper bound at least twice its lower bound. The other 22 cards carry no launch time at all, and the silence isn't evenly spread: 11 of 11 vendors that sell both white label and turnkey publish a window, 4 of 5 pure white-label vendors do, and only 8 of 29 turnkey-only vendors do.

Those figures come from what each vendor publishes on its own site and what it has claimed on its card, collected in September 2026. They aren't measured launch times, and no vendor's number has been checked against a real project. That is exactly why they're useful: this is the number a vendor is prepared to put in writing before a contract exists, and the pattern in who writes one down says more than any individual figure.

Who publishes a window, and how wide it is

The table lists the 22 vendors with a full range. One more card gives only a lower bound ("from 5 weeks") and is left out of the range maths.

Three things stand out.

The short end is white label, the long end is sportsbook. SoftGamings, Slotegrator and Hub88 quote 1 to 10 weeks, which is what you'd expect from a white-label deal: the vendor already holds the licence and the payment stack, and the operator gets a skin and a domain. At the other end, Kambi, Sportradar, Amelco and Comtrade quote 12 to 32 weeks, and all four are sportsbook or enterprise suppliers. A sportsbook launch carries trading setup, feed integration and risk configuration that a casino-only lobby doesn't, and the vendors who know that don't pretend otherwise. If a turnkey sportsbook vendor promises a six-week launch, ask which of those steps it's skipping; how to launch a sportsbook walks through what has to happen in each one.

Every range is at least 2x wide. Not one of the 22 vendors quotes a window tighter than double its lower bound, and SoftGamings, Softswiss and GammaStack quote 3x or more. That isn't evasion. The lower bound is the vendor's own delivery time on a project where the operator arrives with a licence, a payment provider and content decisions made. The upper bound is what happens when it doesn't. The operator, not the platform, is usually the variable that moves a launch from the bottom of the range to the top, and a vendor that quotes only a single number is hiding one end of it.

Silence correlates with the model, not with size. Vendors that sell both models publish a window without exception, and pure white-label vendors almost always do, because in both cases the launch is a product with a price and a lead time. Among the 29 turnkey-only vendors, 21 publish nothing, and the list includes some of the largest names in the catalog, Playtech and Genius Sports among them, alongside five-person studios. For a turnkey deal the launch is a project, scoped per client, and vendors treat a published number as a commitment they'd rather make in a proposal. Reasonable, but it means the question has to be asked, because the website won't answer it. The trade-off between the two models is set out in white label vs turnkey.

What the uptime figure actually promises

The catalog also records the uptime SLA each vendor publishes, and the overlap with launch windows is almost total: 22 vendors publish both, 2 publish an SLA and no window, 1 publishes a window and no SLA, and 20 publish neither. A vendor that writes down one commitment tends to write down the other.

The numbers themselves are less uniform than they look. Twenty-four vendors publish an SLA, and eleven of them sit at 99.9%. The rest run from 99.0% to 99.999%, and in a spec sheet those read as near-identical. Over a year they aren't:

• 99.0% allows about 88 hours of downtime a year
• 99.5% allows about 44 hours
• 99.8% allows about 17.5 hours
• 99.9% allows about 8.8 hours
• 99.95% allows about 4.4 hours
• 99.99% allows about 53 minutes
• 99.999% allows about 5 minutes

Inbet Games at 99.0% and Softswiss at 99.999% both "have an SLA". One permits three and a half days of outage a year without breaching, the other permits five minutes. A Saturday-evening outage of two hours during a major fixture is within contract for the first and a breach for the second. Whether a vendor has an SLA is the wrong question; what it lets the vendor get away with is the right one, and the answer is on the card before it's in the contract.

Two caveats on the SLA figures. First, a published percentage says nothing about what it covers: some vendors measure the platform core only and exclude the game lobby, the payment gateway and scheduled maintenance windows, which is where most player-facing downtime lives. Second, an SLA without a service credit is a target, not a promise. No regulator sets the number for the vendor: the UK Gambling Commission's Remote gambling and software technical standards cover security and system integrity but contain no uptime percentage, so the figure on the card is entirely the vendor's choice. Under the LCCP, meanwhile, the operator stays responsible for what its third-party suppliers do, so an outage on the platform side is the licensee's problem whichever contract it sits in. Neither the coverage nor the credit is visible on a website, and both belong in the RFP.

What this means for operators

Put the launch window and the SLA in the RFP as mandatory fields, with the range, not a single figure, and ask what moves a project from the bottom of the range to the top. A vendor that won't quote a range hasn't scoped your launch, whatever the sales deck says. Compare lower bounds with lower bounds: a "from 4 weeks" against a "6 to 15 weeks" is not a faster vendor, it's a vendor that omitted the other number. For sportsbook, treat anything under 12 weeks as a claim to verify rather than a plan to build around. Read the SLA as hours of allowed downtime, ask what it excludes and what the credit is, and check it against the platform's peak hours in your market rather than an annual average. And for the 22 vendors that publish nothing, take the absence as the first question of the call rather than a reason to skip the vendor: the number exists, it just lives in the proposal. How to choose a platform provider covers the rest of the shortlist process.

Methodology and sources

Launch windows and uptime SLAs are the figures each vendor publishes on its own website or has supplied for its iGamingHub catalog card, as recorded in September 2026 across all 45 platform providers listed at that date. They are vendor claims, not measured project times or monitored uptime, and none has been verified against a live deployment. The model split (turnkey, white label, both) follows the card's classification. One card gives only a lower bound and is excluded from the range statistics but counted among vendors that publish. Licence counts are the licences each vendor documents publicly, following the method in what suppliers document about licences. Downtime allowances are calculated from the SLA percentage against a 365-day year and rounded. Catalog data changes as vendors update their sites; the linked cards carry the current values.